Imagine luxury as it was a century ago—in a world where the industry, as we know it today, wasn’t yet formed, but where creativity and craftsmanship flourished. Unhindered by the pressures of mass production, marketing hype, and the relentless pursuit of scale—where luxury was defined by artistry, exclusivity, and an unwavering commitment to excellence. Even fifty years ago, luxury existed in a vastly different form, still defined by heritage, artistry, and an uncompromising dedication to excellence.

Today, the landscape of luxury is saturated with brands that claim the title yet many fail to embody its essence, creating a marketplace riddled with illusion and confusion. Many adhere to the aesthetics and strategies of luxury branding, mimicking its codes and marketing language, but like gold-plated metal, their brilliance is merely surface-deep—lacking the substance, heritage, and mastery that define true luxury.

The Definition of Eminent

The Oxford Dictionary defines "eminent" as "famous and respected within a particular sphere or profession." The names on this list embody that definition effortlessly. Each is steeped in heritage, deeply rooted in luxury terroir, and renowned for unwavering excellence, craftsmanship, and pedigree. These are the founding names synonymous with luxury—brands that not only set the standard but continue to define what it truly means to be a true luxury maison.

Luxury Brands that Continue to Stand the Test of Time

Their codes, values, and principles are deeply ingrained, forming the very DNA of classic heritage luxury. Long before the modern, marketing-driven world and the democratization of luxury, these brands were crafting for an elite clientele, shaping the landscape of refinement. Each has withstood the test of time—standing strong for over a century—adapting to changing eras while maintaining their desirability and prestige. Longevity is a hallmark of true luxury, and these maisons, established before the rise of conglomerates and the dilution of the term "luxury," remain beacons of authenticity in an industry that has often strayed from its origins.

Holding the Keys to Many Luxury Secrets

These brands hold the keys to many of luxury’s secrets—its past, its essence, and its future. With remarkable staying power, they serve as vital anchors, ensuring that luxury remains deeply rooted so it can continue to evolve without losing its soul. Their unparalleled knowledge, savoir-faire, and technical mastery are passed down through generations of artisans, preserving the rarefied artistry that defines true luxury. In times of transformation, these names stand as both inspiration and necessity, guiding the industry forward while honoring its illustrious past.

Here is our specially curated list of these eminent pillars of luxury…

The Luxury Eminent 25

In this, our inaugural list of The Eminent Luxury 25 is EAT LOVE SAVOR® international luxury lifestyle magazine’s first list specifically honouring historic leaders at the heart of luxury, each of them with at a minimum, was founded over a century ago.

Combined they represent an astonishing 4906 years of know how! 

Patek Philippe

Founded in 1839 (186 yrs). Founded by Polish watchmaker Antoni Patek and Czech-born Polish partner Franciszek Czapek. Antoni Norbert de Patek (1812-1877) and Adrien Philippe (1815-1894) formed Patek Philippe in Geneva, Switzerland, in 1839. The business is known for its excellent craftsmanship and creativity in luxury watchmaking, having created some of the world's most intricate and respected clocks. Patek Philippe's claim to fame is its unbroken tradition of watchmaking excellence, which includes notable horological breakthroughs such as the keyless winding mechanism and perpetual calendar chronograph. The brand's dedication to quality and exclusivity is reflected in its limited annual manufacturing and the iconic motto: "You never actually own a Patek Philippe. You merely look after it for the next generation," which emphasizes the enduring value and legacy of their timepieces.

Baccarat

Founded in 1764 (261 yrs). Baccarat was founded in 1764 by King Louis XV of France, who gave permission to Prince Bishop Cardinal Louis-Joseph de Laval-Montmorency (1710-1802) to open a glassworks in Baccarat, Lorraine. The company is known for its fine crystal manufacture, which includes premium glassware, chandeliers, and ornamental objects of beauty. Baccarat's renown stems from its unparalleled artistry and creativity in crystal manufacture, as evidenced by the creation of its characteristic red crystal in 1847. Baccarat's status is strengthened by its lengthy history of royal commissions and ability to adapt to changing preferences while remaining committed to quality, making the brand synonymous with premium crystal around the world.

 

Cartier

Founded in 1847 (178 yrs). Cartier was founded in 1847 by Louis-François Cartier (November 2, 1819 - May 15, 1904) in Paris, France. Born into a modest household, Louis-François Cartier used his creative designs and commercial sensibility to turn his tiny jewellery studio into a globally recognised luxury brand. He was the first to use platinum in jewellery, highlighting diamonds and other gemstones with more elaborate and delicate settings. Louis-François' grandson, Louis Cartier, further cemented Cartier's reputation for excellence in jewellery design and watchmaking by producing renowned pieces like the Cartier Tank watch, which was inspired by World War I tanks, and the Santos wristwatch in 1904.

 

Hermés

Founded in 1837 (188 yrs). Founded by Thierry Hermès (10 January 1801 – 10 January 1878). who established Hermès in Paris, France, in 1837. Born in Krefeld, Germany, Thierry Hermès was an expert leather craftsman who opened a harness company serving European aristocracy. He became famous for his exceptional craftsmanship, especially his novel "saddle stitch" method, which required two needles to work two waxed linen threads in tensile opposition. This method could only be completed by hand. Hermès won important honours at the Expositions Universelles in Paris in 1855 and 1867 for his superiority in harness-making and leather goods. His legacy of unmatched artistry and quality set the stage for Hermès' transformation from a manufacturer of harnesses and saddles to a globally recognised luxury brand with iconic items such as the Kelly bag and Birkin, which today, represent solid investment pieces that often outperform the stock market in increasing their value. Today this brand remains at the pinnacle of luxury.

 

Bvlgari

Founded 1884 (141 yrs). Founded by Greek silversmith Sotirios Voulgaris (1857-1932). The brand's reputation for fine craftsmanship and inventive designs was founded by Greek silversmith Sotirios, who combined floral themes with Byzantine and Islamic art aspects. In the 1930s, Bulgari became well-known throughout the world, drawing famous customers and producing now iconic pieces like the Serpenti bracelet-watches and the Trombino ring. The brand is renowned for its striking Roman-inspired designs, daring use of coloured gemstones, and skill in crafting jewellery that skillfully blends historical inspirations with contemporary style. As the "Jeweller of the Stars," Bulgari's masterpieces are worn by celebrities such as Audrey Hepburn, Sophia Loren, and Elizabeth Taylor, solidifying its place as one of the most prominent luxury brands globally.

 

Piaget SA

Founded in 1874 (151 yrs). Founded by Georges-Édouard Piaget (1855 – 1931). He was 19 years old when he founded the company. Swiss luxury watchmaker and jeweller Piaget is reknown for their incredibly thin timepieces and high jewelry. The company has a strong reputation for its proficiency in producing some of the thinnest mechanical movements in the world, having broken several records in this area. Notable inventions of Piaget include the 1957 Calibre 9P, which was only 2 mm high, and the 2018 Altiplano Ultimate Concept, which was the thinnest mechanical watch with an incredible 2 mm thickness.

 

Breguet

Founded in 1775 (250 yrs). Founded by Abraham-Louis Breguet (1747-1823). Swiss luxury watchmaker Breguet is reknown for its inventive and accurate clocks, which epitomise watchmaking excellence with their unparalleled elegance and precision. The firm is credited for creating the most intricate watch of its era for Marie Antoinette, improving the self-winding rotor seen in automatic timepieces, and inventing the tourbillon complication. Continuous innovation demonstrates Breguet's dedication to quality; Abraham-Louis Breguet's creations, including the sympathique clock, the tact watch, and the Breguet balance-spring, established the benchmark for haute horlogerie and had a centuries-long impact on the watchmaking industry.

 

Christofle

Founded in 1830 (195 yrs). Founded by Charles Christofle (1805–1863). The fine French tableware and cutlery brand Christofle is reknown for its superior goods and creative methods. The brand's acclaim is the 1842 invention of electrolytic gilding and silver plating in France, which transformed the market and made it possible to produce premium silver-plated goods at more affordable costs. Christofle has established itself as a leader in the "arts de la table" and a global symbol of luxury dining thanks to their unwavering innovation, partnerships with well-known designers, and commitment to keeping a higher percentage of silver in their plated products than their rivals.

 

Rolls-Royce

Founded in 1906 (119 yrs). Expertise: fine motorcars. Founded by Charles Stewart Rolls (27 August 1877 – 12 July 1910) and Sir Frederick Henry Royce, 1st Baronet, OBE (27 March 1863 – 22 April 1933). The British luxury car manufacturer Rolls-Royce is reknown for creating some of the best and most distinguished vehicles in the world. The company's original motto, "Take the best that exists and make it better," perfectly captures the brand's dedication to quality and serves as the impetus for their ongoing quest for engineering and workmanship perfection. When Rolls-Royce created the Silver Ghost in 1907, it was hailed as "The Best Car in the World" due to its exceptional performance and dependability, establishing a benchmark that the firm has upheld for more than a century. Rolls-Royce has been synonymous with automotive excellence because to its reputation for unparalleled craftsmanship, cutting-edge engineering, and customisation and personalisation, drawing in a clientele that includes celebrities and royalty.

 

Boucheron

Founded in 1858 (266 yrs). Expertise: fine jewellery, Founded by Frédéric Prudent Boucheron, 1830 - 1902). French luxury jewellery and watch brand Boucheron is reknown for its cutting-edge designs, superb craftsmanship, and premium jewels. Frédéric Boucheron's discovery of the "rondelle" cut for diamonds and the development of clasp-less necklaces are two examples of the brand's innovative spirit and dedication to perfection. Boucheron's acclaim includes becoming the first jeweller to build a boutique on Paris' Place Vendôme, establishing jewellery design trends, and drawing in international royal clients, such as the Maharaja of Patiala and the Russian Prince Felix Youssoupoff. 

 

Krug Champagne

Founded in 1843 (182 yrs). Founded by Joseph Krug (1800-1866). The prestigious Champagne house Krug is reknown for creating outstanding, high-end champagnes with unmatched complexity and sophistication. The brand's goal to produce the greatest champagne possible each year, despite yearly climate differences, is a prime example of the brand's dedication to quality and still serves as a guide for the house today. Each edition of Krug's famous Grande Cuvée is crafted by blending over 120 wines from over ten different years, giving them a reputation for producing champagne with exceptional depth and consistency that has won them a devoted following among connoisseurs all over the world.

 

Puiforcat

Founded in 1820 (205 yrs). Founded by Jean Elysée Puiforcat (1897 – 1945) and by brothers Emile and Joseph-'arie Puiforcat and a distant cousin Jean-Baptiste Fuchs. French silversmith and luxury tableware producer Puiforcat is reknown for its excellent craftsmanship and creative cutlery and silverware designs. With a rich history of producing fine pieces in both classical and Art Deco styles, the brand's dedication to excellence is demonstrated by its painstaking attention to detail, proportion, and design. Puiforcat is acclaimed for is its innovative approach to silversmithing, especially under Jean Elisée Puiforcat, who made the brand a leader in cutting-edge modern silverwork by introducing Art Deco aesthetics to silverware, emphasising geometric forms and the fusion of precious metals with exotic woods and gemstones.

 

Audemars Piguet

Founded in 1875 (150 yrs). Audemars Piguet was founded in 1875 by Jules Louis Audemars (1851-1918) and Edward Auguste Piguet (1853-1919) Vallée de Joux . Swiss luxury watchmaker Audemars Piguet is well known for producing intricate, high caliber timepieces that are incredibly innovative and well-made. In 1934, the company created the first skeleton watch and produced some of the thinnest watches, including the 1986 ultra-thin automatic tourbillon wristwatch (Calibre 2870). The brand's proficiency with intricate watch movements, including elaborate complications like minute repeaters, perpetual calendars, and chronographs, demonstrates its dedication to quality. The Royal Oak, the world's first luxury sports watch made of stainless steel, was created by Audemars Piguet in 1972. It changed the industry and is still regarded as a classic design today. Audemars Piguet is one of the most renowned watch companies in the world thanks to their unwavering innovation, family ownership, and commitment to traditional watchmaking methods.

 

Meissen Porcelain

Founded in 1710 (315 yrs).  Meissen was founded in 1710 by Johann Friedrich Böttger (1682-1719) and Ehrenfried Walther von Tschirnhaus (1651-1708), under the patronage of Augustus II the Strong, Elector of Saxony and King of Poland. The firm manufactures exquisite porcelain, such as tableware, decorative objects, and figures, with a dedication to quality proven by their pioneering development of European hard-paste porcelain and constant innovation in craftsmanship. Meissen is well-known for being the first European maker to effectively duplicate Chinese porcelain, and their unique crossed swords insignia, first introduced in 1720, is one of the world's oldest registered trademarks. The brand's popularity is further strengthened by its history of royal sponsorship and its ability to attract the finest European painters and modellers, resulting in stunning, hand-painted works that have been prized by nobles and collectors for generations.

 

Chopard

Founded in 1860 (165 yrs). Chopard was founded in Sonvilier, Switzerland in 1860 by Louis-Ulysse Chopard, born on May 4, 1836 and died on January 30, 1915. Chopard is recognised for its precision timepieces and luxury jewellery, having over 164-year history. The firm distinguished itself by designing innovative and sophisticated clocks that earned international acclaim for their quality and craftsmanship. Chopard's claim to fame is its ability to combine traditional watchmaking skills with modern design, as well as its successful foray into high-end jewellery. The company is particularly well-known for its longstanding relationship with the Mille Miglia classic automobile rally, which inspired a popular sports watch collection.

 

Garrard & Co

Founded in 1735 (288 yrs). Founded by George Wickes (1698–1761). The brand designs and manufactures luxury jewellery and silver, with a dedication to excellence that has made them renowned for their high level of craftsmanship and royal connections. Garrard is renowned for being the first official Crown Jeweller of the United Kingdom, supplying jewels for Queen Victoria and being responsible for the creation of many tiaras and jewels that are still worn by the British royal family today. Their claim to fame includes creating iconic pieces including the Imperial Crown of India in 1911, the crown of Queen Mary for her coronation, and the Crown of Queen Elizabeth in 1937 and was in charge of the upkeep of the British Crown Jewels.

 

Goyard

Founded in 1792 (233 years). Founded by Pierre-François Martin who created Maison Martin in 1792, François Goyard (1828–1890) took over Maison Martin, where he had been an apprentice, and formed Goyard in 1853. The brand is well-known for its exquisite trunks, purses, and accessories that are made with ageless elegance and remarkable artisanal expertise. Edmond Goyard created the recognisable Goyardine canvas in 1892, which is the company's claim to fame. Its unique chevron pattern represents the family's ancestry. Goyard, which appeals to monarchs, celebrities, and connoisseurs all around the world, has maintained its standing as a leading luxury brand without advertising or online sales because to its reputation for exclusivity and discretion.

 

Jaeger-LeCoultre

Founded in 1833 (192 yrs). Antoine LeCoultre (1803-1881) established Jaeger-LeCoultre in the Vallée de Joux, Switzerland, in 18331. Throughout its existence, the business has registered 400 patents and produced over 1,200 different movements, demonstrating its remarkable inventiveness and skill in watchmaking. They are known for their incredibly thin timepieces. In 1907 Jaeger-LeCoultre produced the 1.38 millimetre flat LeCoultre calibre 1454, the thinnest watch in the world. As the "Grande Maison of the Vallée de Joux," the brand is known for its dedication to accuracy and craftsmanship. They have provided movements to numerous high-end watch manufacturers, including as Vacheron Constantin, Audemars Piguet, and Patek Philippe.

 

Moynat

Founded in 1849 (176 yrs). Pauline Moynat, a trailblazing woman trunk maker in a male-dominated field, established Moynat in 1849. The Paris-based business immediately became well-known for its creative take on upscale travel accessories. With the invention of the lightweight "English Trunk" in 1870 and its patented waterproof trunks made from Indonesian materials in 1854, Moynat made a name for itself. The company is renowned for its strong ties to the automotive sector, which include creating specially designed automobile trunks and taking part in the 1905 Paris Motor Show. As one of the most prominent and exclusive luxury leather goods businesses, Moynat is frequently compared to Hermès in terms of quality and rarity due to its dedication to workmanship and innovation.

 

Rémy Martin

Founded in 1724 (301 yrs). Rémy Martin was created in 1724 in France's Charente area by Rémy Martin, who was born in 1695 and died in 1773. The company is renowned for manufacturing high-quality Cognac, with a nearly 300-year history. Rémy Martin is well known for its Louis XIII Cognac, a sophisticated and prestigious offering that has become one of the most recognisable masterpieces in Cognac history. The brand's dedication to excellence is elemental in its use of grapes from the best terroirs, particularly the Grande Champagne and Petite Champagne regions, to produce their prestigious Fine Champagne Cognacs.

 

Vacheron Constantin

Founded in 1755 (270 yrs). Jean-Marc Vacheron (1731-1805) created Vacheron Constantin in Geneva, Switzerland, in 1755. The company is known for being the longest continuously operating watch manufacturer, with a history spanning over 270 years. Vacheron Constantin is reknown for its dedication to horological excellence, producing elegant and intricate timepieces that combine timeless history with cutting-edge innovation. The company is most known for its ultra-thin timepieces, complicated complications like minute repeaters and tourbillons, and adherence to the prestigious Geneva Seal requirements, which it obtained in 1901. Vacheron Constantin's reputation for great craftsmanship and innovation has earned its place as one of the world's most prestigious luxury watch companies.

 

Van Cleef & Arpels

Founded in 1896 (129 yrs). Van Cleef & Arpels was founded in 1896 by Alfred Van Cleef (1873-1938) and his father-in-law, Salomon Arpels. In 1906, the firm formally launched its first boutique at 22 Place Vendôme in Paris, where it is still located today. Van Cleef & Arpels is renowned for its stunning jewellery designs and superb craftsmanship, particularly their unique "Mystery Set" technique, which enables for unseen stone settings. Since its beginnings, the company has been connected with royalty, celebrities, and high society, with iconic items like the Zip necklace and the Alhambra collection. Van Cleef & Arpels' devotion to excellence and artistic vision has cemented its status as one of the world's most prestigious luxury jewellery houses, with a century-long tradition.

 

The Ritz Paris

Founded in 1898 (127 yrs). César Ritz, founder of Ritz Paris, was born on February 23, 1850 and died on October 26, 1918. On June 1, 1898, the hotel opened on the Place Vendôme in Paris. The Ritz Paris distinguished itself as the world's first hotel to provide electricity on every level and rooms with private bathrooms, establishing a new benchmark for luxury and modernity in hospitality. The hotel immediately established a reputation for grandeur, outstanding service, and fine dining, drawing kings, celebrities, and literary giants. Its renown stems from its capacity to remain an image of luxury for over a century, generating the adjective "ritzy" and becoming a cultural symbol featured in various works of literature and film.

 

Lalique

Founded in 1888 (137 yrs). Lalique was founded in Paris, France by René Jules Lalique, who was born on April 6, 1860 and died on May 5, 1945. Lalique is renowned for its stunning glass art, which includes perfume bottles, vases, jewellery, and car hood ornaments. The company is well known for René Lalique's groundbreaking approach to jewellery design during the Art Nouveau period, as well as his subsequent mastery of glassmaking methods. Lalique's creations are distinguished by their innovative use of materials, elaborate motifs inspired by nature, and the seamless transition from Art Nouveau to Art Deco styles, establishing the brand's standing as a pioneer in luxury decorative arts.

 

Loro Piana

Founded in 1924 (101 yrs.) Founded by Pietro Antonio Loro Piana (1883–1941), he started Loro Piana in 1924 in Quarona, Italy. The company is well-known for its superb luxury fabrics and apparel, especially its premium cashmere and wool items. Loro Piana distinguishes itself through vertical integration, which involves managing the entire manufacturing process from raw material sourcing to final products. The business is known for acquiring rare and high-quality fibres, such as baby cashmere from Mongolia and vicuña from the Andes, as well as its revolutionary "Gift of Kings" wool from carefully bred sheep in Australia and New Zealand. Loro Piana's commitment to quality and exclusivity has helped it become one of the world's leading luxury textile and fashion brands.

 

Each name on The Luxury Eminent 25 List is highly select list and represents an unparalleled pedigree, deeply rooted in the codes, language, and essence of luxury. These brands are not merely participants in the luxury world—they are its architects, shaping its culture and defining its highest standards. Admired and revered, they stand at the very heart of luxury, embodying its heritage, mastery, and enduring influence.